How Much Money Can You Make Owning a Fitness Franchise?

Fitness franchises have become increasingly popular investments over the past several years. 

But how much are the owners of these fitness franchises making from these investments? In this article, we will be answering that question in terms of overall sales revenue. 

Here is how much money fitness franchise owners report making (in average sales) in 2021 as reported in their 2021 FDD:

1. Anytime Fitness: $441, 116;

2. D1 Training: 620,361;

3. Fitness Premier: 541,454;

4. Planet Fitness: $1,741,000;

5. Snap Fitness: $184,697

Unfortunately, due to many variables, the information for reporting net income for fitness franchise owners is very limited (although D1 training reports some net income figures, see below). So, everything will be discussed in gross sales revenue.

With that, per the following franchisors’ 2021 Franchise Disclosure Document (FDD), the average fitness franchise owner in the United States can expect to make up to multiple six figures per year, with Planet Fitness franchise owners having the opportunity to make much more in total sales revenue. To clarify, all of these figures come directly from each respective franchisor’s 2021 FDD filings.

Here’s a brief explanation of five of the top fitness franchises and how much money the average owner makes in sales revenue:

1.     Anytime Fitness

Starting off with the largest fitness franchise in the US, the average Anytime Fitness franchise had gross sales of $441,116.03 in 2019. The lowest earning club had revenues of $110,832.17, while the highest earning club has $1,404,746.04 in revenue.

Unlike any of the other franchises on this list, Anytime Fitness breaks down their sales revenue by source. The average club had monthly membership revenue of $337,712.81, making this the largest income source. The other income sources include an average personal training revenue of $96,279 and an average pay-per-visit revenue of $7,124.

2.     D1 Training

In 2019, the average D1 Training location had an average gross revenue of $620,261. The lowest earning club had gross revenues of $239,958 and the highest earning club had earnings of $985,018.

D1 Training also lists the average EBITDA for a franchise. These numbers are after a 6% royalty, marketing expenditures, and labor costs. So, the average EBITDA for all locations was $230,674 while the highest earning club had an EBITDA of $480,267 and the lowest earning club had an EBITDA of $43,678.

3.     Fitness Premier

The average Fitness Premier club generated $541,454 in annual revenue in 2019. Fitness Premier also lists their 2020 numbers with the average gross revenue falling to $365,001.

4.     Planet Fitness

In 2019, the average Planet Fitness location made $1,741,000 in gross revenue. The highs and lows between average sales revenue among the facilities is wide with a high of $5,769,000 and a low of $288,000.

5.     Snap Fitness

At time of writing, Snap has only published their results for the first 4 months of 2021. During this time frame, the average club had gross monthly sales revenue of $15,391 with 360 members. Carrying the numbers forward, this could become $184,697 per year.

The highest earning club had 2,236 members and had $86,996 per month in gross revenue, which is $1,043,946 per year in total sales revenue. The lowest earning club had 5 members and gross monthly sales of $1,742, or approximately $20,903 per year.

Overall, owning a fitness franchise can be profitable and high in sales revenue for the right owner who chooses a fitness franchise that is best suited for them. 

If you would like to learn more about owning, operating, and the difference between fitness franchises, check out our archive at: FitnessFranchiseInfo.com.