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 Franchise: GNC Franchising Inc.
 

Year Began: 1935         Franchising since: 1988

Franchise Description:
In 1935 David Shakarian started a health-food store in Pittsburgh called Lackzoom. It specialized in yogurt (which his father had helped introduce to the United States), but also carried health-food products such as honey and grains. Beginning with $35 in receipts his first day, Shakarian expanded to six Pittsburgh-area stores in five years.

As more people became interested in natural foods and better nutrition, Shakarian opened stores in other states and changed the company’s name to General Nutrition Centers (GNC). GNC also began producing its own vitamin and mineral supplements, foods, drinks and cosmetics. It started franchising in 1988.

With company and franchised stores throughout the United States and worldwide, GNC now focuses on vitamins and nutritional supplements. The GNC Live Well store format offers a full line of supplements plus aromatherapy, bath and spa products.

 

GNC franchise

Ask for  Information about the company, including:

  • Company details
  • How long the original business model was fine-tuned before franchising began
  • Management team
  • Financial systems in place
  • Marketing campaigns and procedures
  • To speak with other franchisees

 

Training & Support:

  • Training & Support:
  • TRAINING
  • Available at headquarters: 1 week
  • At franchisee's location: 1 week
  • At corporate store: 1 week

ONGOING SUPPORT

  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

MARKETING SUPPORT

  • Co-op advertising
  • Ad slicks
  • National media
  • Regional advertising
  • Other marketing support: Franchise intranet system

 

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